Track listing: Lux (Run It Up)

Arkansas-based Femcee/Rapper Emme Rain dropped her latest single "Lux (Run It Up)," complete with an accompanying lyric video which has racked up an amazing 70K+ Views in just its first 10 days! Helping the track gain momentum is Rain's bold request on the video's YouTube description: "Curators have said Lux is like a buffet of some of the best punchlines of any femcee. Time to judge for yourself. Drop a comment of your favorite bars." She's drawn 162 comments, and counting, of listeners sharing their favorite lines.

Her deliberate flow comes at the listener head-on. Rain isn't asking questions--she's laying it out exactly like it is. There's a force behind her lyrics and a confidence in her delivery that doesn't leave any room for doubt. Keeping things interesting, though, stylistically there's a bit of a sing-song vibe happening which broadens her appeal from lyrical purists all the way through the minds of those of us who gravitate toward melody as much as lyrics.

"Lux" drops just a few months after Emme's debut album Predatory, which itself earned Views in the hundreds of thousands. And her momentum has only just begun to hit its stride. Emme is swinging for the fences, aiming to become a first generation millionaire; not solely from her music. Rain founded Magickal Mystic, Divinity Academy and Lanico Media House. She's a FOX TV host who combines her entrepreneurial savviness with unflappable determination. She even serves as a spiritual teacher to some.

But for the sake of our time here, "Lux (Run It Up)" is out and making its presence known. Check out "Lux," Emme's videos, news, and updates, as well as her social and streaming platforms. All of it can be found at emmerain.com.